Project Description:

We were entrusted with the task of revitalizing the brand, website, and marketing materials for a prominent private equity and investment management firm based in Los Angeles. Drawing inspiration from the company's namesake, the famous Spanish mountain peak Veleta, we embarked on a journey to update their brand identity and create a visually cohesive experience.

 

With a strategic and thoughtful approach, we carefully crafted a brand uplift that honored the essence of Veleta. All visuals were curated to reflect the majestic nature of mountains, symbolizing strength, stability, and growth. By incorporating these elements into the brand identity, website design, and marketing materials, we successfully captured the firm's unique identity and conveyed their expertise to potential investors and partners.

 

The result is a visual language that resonates with their audience while maintaining a cohesive and professional image, ensuring their brand stands out in the competitive landscape.